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It’s critical when you market anything online to build an e-mail list because usually most of your customers are not going to purchase from you on the first contact they have from you.
You’ve probably heard that most marketers expect to only get a 1 to 2% closing conversion rate on new traffic to their websites, the problem is what happens to the other 98% of the people that come to your website on any given day?
Likely they are planning on purchasing a product similar to yours otherwise they would not have searched for a website like yours in the first place, that’s why it is critical that you collect an email address so that you can sell to them in the future, if they do not buy on the first visit to your site.
“Most customers require 7-12 exposures to your products and services before making a purchase”
That means that it may take many potential customers a dozen times of seeing your message before they buy!
After hearing that fact, it now makes sense why it is critically important to collect email addresses from
as many people as you can that are interested in the types of product that you sell.
Try to think about this as if you were trying to ask somebody on a date that you met today at the mall.
Do you think it’s very likely if you met that person today at the mall and asked them on a date that your date
would start right then and there before you got to know that person at all?
Of course not, you would meet them possibly flirt with them a little bit and then try to get that person’s phone number so you could call them to follow up with them for a date at a later time once you’ve gotten to know them a little bit better on the phone.
E-mail list building works much the same way, sure there are a small percentage of people that will buy your
product the first time they come to your website, remember we already talked about the typical 1 to 2% conversion rate that most Internet marketers enjoy.
What we’re concerned about is not that 1 to 2%, what were concerned about today is how you can capture a large portion of the 98% that didn’t buy today!
There is way more money to be made off of that 98% in the future than there is that 1 or 2% today, thats just simple math.
So what were going to do is just like in the mall, we’re not going to ask for a date to start immediately were going to flirt with our customer, so we can try to earn that date in the future ie- the sale.
The best way to flirt with these new customers is to offer them something of value for free. Think of it is
courting or flirting with your customers.
Your free offering could be anything as simple as a white paper based on your niche, or some videos that have something to do with making your prospects life easier, or even a free sample or trial version of the software that possibly you sell.
You may even want to consider giving them one of your paid products for free at this first contact to flirt with and court them into coming back and becoming a customer at a later date.
Giving something of value to your prospects how land on your webpage is one of the best ways to collect their
e-mail address and get them to trust you into knowing that you’re not going to be constantly trying to sell them something, but that you’re actually there to help them.
After all, if you let them get away after one look at your sales message, you are going to lose them for good, so why not give them something for free today and hope that we can earn their business tomorrow or next week on another product or service.
Giving something to your customer for free of value now gives you the right to follow up with them so that you can get them back to your sales message and possibly get them to make a purchase at a later date.
This means you can get more cash with the same customers and without additional advertising expenses, because now you’re targeting the people that leave your website those 98% and focusing on trying to market to that larger group of people than the normal 1 to 2% that would’ve normally bought anyway!
There is way more money to be made from that 98% so those are the people I’m going to have to focus on trying to impress.
When you focus on trying to impress that 98%, you’re still going to make the sales to the other 1 to 2% that you would’ve regularly, but the new social make off of that 98% are going to blow your numbers through the roof, over the next few weeks.
Secrets to Build a *MASSIVE* 50k Mailing List Exposed in 2hrs
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