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Backlinks Lesson #2 - Building Your Links The Right Way

It’s time for your second lesson in the Understanding Backlinks crash course. I hope you found lesson one informative and that you now have a basic understanding of how obtaining backlinks can help grow your business.

In this lesson we will go over how to start your link popularity campaign and build your links the right way.

As we discussed in the last lesson, backlinks (otherwise referred to as “incoming links”) are links that originate from another website and link to your website. Obtaining backlinks is one of the most important steps you need to take in order to raise your search engine ranking. It’s also important to know that the quality (relevance and ranking) of the links that come to your will affect your score. Starting a link popularity campaign is a great way to attract more links to your website.

There are many ways to go about getting backlinks. One of them is by posting another website’s link on your website. Make sure that you are posting something that is truly relevant to your website content and preferably links back to a site that is highly ranked by the search engines.

When you do this, the owner of the site you post will likely also place your site on his website. This is called “reciprocal linking” and, while it’s better than no linking at all, you don’t want to have only reciprocal links. First of all, they are not as effective as one-way links, and second of all, you are giving your website visitors the opportunity to click off of your site and on to something else.

In order to get one-way links, you can buy them from a link building service, ask for them from other webmasters, or create exceptional content that others will naturally want to link to in order to provide more value to their visitors. Exceptional content is the key to natural link building. However, you may need to use other methods to push your link popularity campaign alone a little bit.

It’s also very important to regularly monitor your website’s link popularity. This can be done quickly and easily with a number of free online tools. You always want to have an idea of where your website stands, what strategies are working for you and which one’s aren’t.

Finally, this may seem obvious but if you are committed to link building, you need to continuously put your website link in front of people. This doesn’t mean that you need to be spammy or overly promotional. But you should find outlets where you can offer advice, provide solutions or bring up questions about the business that you are in. Make sure that you look for forums, blogs and sites that allow you to include your link whenever you participate. This will create interest and links if you are
participating in the right way.

Remember, top quality content is the foundation to getting high quality links to your website. If you keep that in mind at all time you will have no trouble getting other site owners to link to your website.

That’s it for today’s lesson. In your next lesson we are going to talk about how to perform a backlink check on your site using Yahoo, so that you can keep track of your progress.

Again, I appreciate your joining me for this short course. If you have any questions or need any assistance please feel free to contact me at anytime. I will be glad to help!