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Backlinks Lesson #1 - So What Is Backlinking And Why Is It Important?

Welcome to the first lesson in the Understanding Backlinks crash course.

Over the next few days you will receive several lessons that will help you learn how to get backlinks to your website and why they are important to your overall success.

In this first lesson we are going to talk a little about what a backlink is so that you can gain a better understanding of how  to get them.

A backlink (often referred to as an incoming link) occurs when another person puts a link to your site from theirs. Basically
backlinks are all about getting traffic to your website which any webmaster will agree is a very important part of achieving

Fact: search engine optimization is very important and you need to keep it in mind as you are creating your website.

It works like this first, you build a website, incorporating the right structure and keywords so that your site is search engine optimized. If you use the right SEO (search engine optimization) strategies, when someone goes into a search engine to look for something that your business offers, you will come up on the first page of the search engine results. This is the best place
for you to be.

While structure and keywords are important to keep in mind as you create and add to your website, the most important factor of good SEO for the rest of your website’s life is adding and maintaining backlinks.

Because search engines use backlinks to rate how worthwhile or valuable your site is the more sites that you have linking to your site, the better you will look to the search engines. The end result is that you move up in rank.

While the quantity of the backlinks contributes to your ranking, it is also important to make sure that you maintain high backlink quality as well. Try to avoid having backlinks from sites that have nothing to do with your site. Also, it is better to have backlinks coming from other highly ranked sites (as long as they are related to yours).

There are many ways to go about building backlinks. You can hire a service to do it for you, just make sure that you do the research to insure that you will be getting enough high quality links for what you spend. You can also do this yourself. It is quite time consuming and can be frustrating, but it is crucial to the ranking of your site.

If you decide to do your link-building yourself, you can manually request others to link to you, you can submit your site manually to the most reputable directories, you can submit articles that link back to your site to the many article directories, and you can participate in forums and other social media platforms so that people are constantly clicking on your link.

These are just a few of the ways that you can go about increasing the number of backlinks to your site and we will be discussing them more over the next few lessons.

That’s it for today’s lesson. We have a lot to go over in the next few days if you want to learn how to harness the power of backlinks, so make sure you look for your next lesson soon. We will be talking about starting your link popularity campaign and building links the right way!

Thank you again for joining, If you have any questions or need any assistance please feel free to contact me at anytime using the contact form. I will be happy to help,