The success and failure of your internet business are determined by website traffic. Without website traffic, nobody will ever find your website and your products or services will not get exposure to those people who are looking for it. If you are interested in online business and your goal is to become a successful online entrepreneur, then it is important to know where website traffic comes from.
First misunderstanding:
Unlimited monies are available for you to grab through online business, it’s easy to start your online business today. What you need to do is set up a website and watch the money flow into your account.
Did you hear about the above statement before?
Many online entrepreneurs do and start working on it by getting their website up and waiting full of hope to see the money flying into their account, but unfortunately, many are disappointed.
In fact, the above statement is true with one missing element between setting up a website and watching the money flow into your account. The missing element is Website Traffic. After you have gotten your website up and before you are able to watch the money flow into your account, you need to put a lot of effort into driving traffic to your website.
If you are interested in online business and your goal is to become a successful online entrepreneur, then it is important to know where website traffic comes from.
According to research published by GVU (Graphic, Visualization, and Usability Center), most users – novice, expert, young, old, male, and female – find new websites from two main sources: hyperlinks and search engines. On average, about 60% of online users use search engines to find information on the internet. This means that most of the traffic is generated through search engines; hence, if your website is ranked at a high position by the search engines means that more people will find your website when they are looking for the product, service, or information you provide at your website.
One of the key factors that determine your website has a good position in search engines is backlinks, which are links provided by other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.
Pay Per Click (PPC) advertising Search Engine Optimization (SEO) is among the two most popular methods to drive website traffic from search engines. PPC is the quickest way to get the top position of the keyword search listed in the search engine; as long as your bid price is higher than your competitors in your selected search keywords, your website will be ranked higher than theirs. But PPC is not the cheapest method and it may cost more than what you earn if you do not put some strategies in place.
While PPC advertising is the quickest way to drive website traffic from search engines to your website, SEO optimization for better placement in the search engines should be your ultimate goal to drive unlimited & free traffic to your website. One of the ways to optimize your website to be search engine friendly is by generating backlinks from other websites to your website. If your website is new, you may find it hard to get other websites to contribute their links to you. But, there is one exception, whether your website is new or old, you can always generate backlinks through articles.
Article writing submission is one the most effective and cheapest way to generate backlinks to your website while providing exposure to your products and services to millions of internet surfers who are looking for information. By writing short articles on the topic related to your website, products, or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums, or blogs. Publishers who use your articles for their ezines or websites will retain your bio information with 1 to 3 hyperlinks to your website. Article marketing is said to be a One Stone Kills Two Birds method that drives website traffic through hyperlinks to your articles while generating backlinks to your website for search engine optimization.
In Summary
The success and failure of your internet business are determined by website traffic. Without website traffic, nobody will ever find your website and your products or services will not get exposure to those people who are looking for it. Hence, optimizing your website properly for better placement in the search engines for driving natural website traffic is a technique that you should become familiar with and use to your advantage.
However, if you would like to get traffic to an affiliate product the above methods will not work. Search engines will not allow a ranking for a site that is not yours. Most PPC advertising sites like Google Adwords don’t list affiliate sites. On the other hand article writing is in some cases a good solution for affiliate marketers.